EFFY
Established in 1979 by Mr. Effy Hematian and based out of the New York diamond district, Effy Jewelry has become a beacon of light and inspiration in the jewelry industry, setting the standard for craftmanship, design innovation and customer experience. Effy Jewelry has redefined travel luxury and over two decades has grown from a single store in Aruba to become the epicenter of luxury jewelry in the cruise travel space, with over 150 locations on land and at sea. Contracted with three major cruise lines, Hematian Family Group Media has reshaped the retail conversation by blending media and experiential opportunities focusing on what truly matters to the guest, a well-rounded experience onboard and shopping ashore.