Entries close 
Friday 30 April 

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This year we have introduced special categories to recognise and celebrate how travel retail stakeholders have transformed through the crisis and their initiatives to support the community and do good.


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to view the general criteria for entering the awards

Airport in Asia Pacific with the Most Supportive Approach to Retail

This award recognises the airport across Asia Pacific to best prioritise the need to support its retailers through the turbulence of 2020 and demonstrate a culture committed to travel retail.

£ 135.00 +VAT (20%)
  • A culture and commercial strategy supportive to travel retail
  • An adaptive and flexible approach to strategy, operations and financial models to strengthen and safeguard the airport’s commercial offering
  • The impact of the airport’s actions to navigate challenges on the retail business (can include retailer and customer satisfaction, sales, staff retention etc.)
  • Evidence of working collaboratively within the trinity to improve the customer experience

Asia Pacific Supplier of the Year

The best supplier to the travel-retail sector of any size operating in Asia Pacific will be one that has provided the best quality of service, competitiveness and customer satisfaction throughout the turbulence of 2020.

£ 135.00 +VAT (20%)
  • Adapting the core portfolio to meet retailer and customer needs
  • A collaborative and supportive approach to meeting inventory challenges
  • Delivery of impactful campaigns and meaningful promotions for travellers in the current climate
  • Evidence of innovation and meeting changing market needs 
  • A commitment to growing your category for the overall good of the industry

Duty Free Experience of the Year

For this year’s Duty Free Experience of the Year award, judges will look for creative thinking when it comes to marketing initiatives and customer engagement. At a time when physical interaction is challenged, the travel retail industry has had to think outside of the box to engage and excite the consumer. These can be airport, supplier or retailer led campaigns that span the physical and digital worlds – or both.

£ 135.00 +VAT (20%)
  • Quality and creativity of activation in concept and design
  • A good match between activation, product and market trend
  • Demonstrate effective consumer engagement, positive reception and sales
  • Evidence of working collaboratively within the trinity and key stakeholders to engage and excite consumers
  • Provide details on the use and impact of tools such as digital technology, promotions, personalisation, staff interaction, edutainment/brand immersion to enhance the experience

Exceptional Achievement by an Airport Retailer in the Middle East

This award honours the exceptional achievement/s by a retailer operating at an airport in the Middle East against the backdrop of the unprecedented challenges of 2020 due to Covid-19.

£ 135.00 +VAT (20%)
  • How your business reacted and adapted to the challenges of 2020 and those particular to the airport retail channel
  • How you have transformed and reinvented your business through this period
  • Please outline your highlighted achievement and how it was executed
  • The impact of your actions on your business/employees/the community/the overall industry

Exceptional Achievement by a Retailer – Downtown

This award honours the exceptional achievements by a retailer operating in the downtown channel anywhere in Asia Pacific against the backdrop of the unprecedented challenges of 2020 due to Covid-19.

£ 135.00 +VAT (20%)
  • How your business reacted and adapted to the challenges of 2020 and those particular to the downtown retail channel
  • How you have transformed and reinvented your business through this period
  • Please outline your highlighted achievement and how it was executed
  • The impact of your actions on your business/employees/the community/the overall industry

Exceptional Achievement by a Retailer – Online

This award honours the exceptional achievements in the online market by a travel retailer in Asia Pacific against the backdrop of the unprecedented challenges of 2020 due to Covid-19.

£ 135.00 +VAT (20%)
  • How your business reacted and adapted to the challenges of 2020 by leveraging the online channel
  • Please outline your highlighted achievement/s and how they were executed. Provide details on the use and impact of online tools and social media
  • Demonstrate effective consumer engagement, positive reception and performance
  • How did pivoting your business online have a positive impact on partners, staff and customers?

Hero Wines & Spirits Product of the Year

The Hero Wines & Spirits Product of the Year award celebrates the star liquor product in Asia Pacific travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility.

£ 135.00 +VAT (20%)
  • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category
  • Performance highlights; please note size and RRP
  • Demonstrate consumer engagement through social media, digital, GTR activations
  • Highlight impactful campaigns and meaningful promotions for travellers in the current climate

Hero Confectionery & Fine Food Product of the Year

The Hero Confectionery & Fine Food Product of the Year award celebrates the star consumables product in Asia Pacific travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility.

£ 135.00 +VAT (20%)
  • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category
  • Performance highlights; please note size and RRP
  • Demonstrate consumer engagement through social media, digital, GTR activations
  • Highlight impactful campaigns and meaningful promotions for travellers in the current climate

Sustainability Initiative of the Year

For this award, judges will look for one outstanding initiative or campaign implemented in Asia Pacific, however small or localised, that has had a demonstrable positive impact to the environment and shown an impressive commitment to sustainability by the company, teams and/or individuals on a personal level, in the sector.

£ 135.00 +VAT (20%)
  • A powerful brand purpose for your company
  • A demonstrable commitment to sustainability activities by the entrant
  • The relevance of the particular activities/initiatives in global travel retail/ to your category
  • Evidence of positive impact from activities to people, communities and environment

Asia Pacific & Middle East Travel Retailer of the Year

The Asia Pacific & Middle East Travel Retailer of the Year award recognises the company that has provided the best example to the industry in its efforts to adapt and mitigate the challenges of the Covid-19 pandemic in 2020 across these regions. Judges will consider factors including an adaptive retail strategy, customer service, CSR, and employee initiatives.

£ 135.00 +VAT (20%)
  • How you have transformed and reinvented your business to maximise performance within this period
  • Adapting the product assortment in line with customer demand/priorities and effective and creative inventory management
  • The use of innovative marketing and digital tools to engage passengers, drive sales and provide customer service
  • Evidence of working collaboratively within the trinity to improve the customer experience
  • Acting as a responsible retailer across staff retention and training, sustainability and CSR

Best New Shop Opening

2020 may have seen worldwide travel come to a standstill, but many companies used that time to take stock and focus on development projects including store refurbishments and build outs, with many opening new stores – from fashion boutiques and speciality concepts to traditional core category stores and new concepts tailored to the evolving and specific needs of travellers during the pandemic.

£ 135.00 +VAT (20%)
  • Retail innovation and animation of the environment
  • Quality of the retail design, layout format and concept
  • An engaging mix of international brands, categories and local products to meet the demand of the target consumer
  • Demonstrate an innovate offer and expertise for specialist and specific category concepts including new ideas to maximise sales during the pandemic

Exceptional Achievement by an Airport Retailer in Asia Pacific

This award honours the exceptional achievement/s by a retailer operating at an airport in Asia Pacific against the backdrop of the unprecedented challenges of 2020 due to Covid-19.

£ 135.00 +VAT (20%)
  • How your business reacted and adapted to the challenges of 2020 and those particular to the airport retail channel
  • How you have transformed and reinvented your business through this period
  • Please outline your highlighted achievement and how it was executed
  • The impact of your actions on your business/employees/the community/the overall industry

Exceptional Achievement by a Retailer – Cruise / in Cruise Retail

This award honours the exceptional achievements by a retailer operating in the cruise channel in the Asia Pacific against the backdrop of the unprecedented challenges of 2020 due to Covid-19.

£ 135.00 +VAT (20%)
  • How your business reacted and adapted to the challenges of 2020 and those particular to the cruise retail channel
  • How you have transformed and reinvented your business through this period
  • Please outline your highlighted achievement and how it was executed
  • The impact of your actions on your business/employees/the community/the overall industry

Exceptional Achievement by a Retailer – Inflight / in the Inflight Channel

This award honours the exceptional achievements by a retailer operating in the inflight channel in Asia Pacific against the backdrop of the unprecedented challenges of 2020 due to Covid-19.

£ 135.00 +VAT (20%)
  • How your business reacted and adapted to the challenges of 2020 and those particular to the inflight retail channel
  • How you have transformed and reinvented your business through this period
  • Please outline your highlighted achievement and how it was executed
  • The impact of your actions on your business/employees/the community/the overall industry

Hero Beauty Product of the Year

The Hero Beauty Product of the Year award celebrates the star beauty product in Asia Pacific travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility.

£ 135.00 +VAT (20%)
  • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category
  • Performance highlights; please note size and RRP
  • Demonstrate consumer engagement through social media, digital, GTR activations
  • Highlight impactful campaigns and meaningful promotions for travellers in the current climate

Hero Tobacco & NGP Product of the Year

The Hero Tobacco & NGP Product of the Year award celebrates the star tobacco or smokeless product in Asia Pacific travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility.

£ 135.00 +VAT (20%)
  • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category
  • Performance highlights; please note size and RRP
  • Demonstrate consumer engagement through social media, digital, GTR activations
  • Highlight impactful campaigns and meaningful promotions for travellers in the current climate

Hero Fashion, Jewellery, Watches or Electronics/Gifting Product of the Year

The Hero Fashion, Jewellery, Watches or Electronics/Gifting award celebrates the most outstanding product across these categories in Asia Pacific travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility.

£ 135.00 +VAT (20%)
  • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category
  • Performance highlights; please note size and RRP
  • Demonstrate consumer engagement through social media, digital, GTR activations
  • Highlight impactful campaigns and meaningful promotions for travellers in the current climate

Team of the Year

For this award, companies operating in travel retail can nominate a team within their organisation for its outstanding achievements through the challenges of the past year, however small or localised. Judges will look for teams who have made a positive non-commercial impact, i.e. social or environmental.

£ 135.00 +VAT (20%)
  • How and when the nominated team’s activity/s were implemented and the results achieved
  • How the team overcame specific challenges arising from the Covid-19 crisis
  • How the team and individuals went above and beyond their roles to impress
  • How this team’s activities made a positive impact to people, communities and the environment